Optimized Message
Optimized Message was founded by Rick Miller, a 15-year publishing industry and market research veteran who held previous positions at brand-name information companies including International Data Corp. (IDC), Reed Business, Copyright Clearance Center, and Gartner.(For more on Miller’s background, visit his LinkedIn page.)

Optimized Message specializes in strategic marketing services – from market sizing, market forecasting and market assessment, to product concept testing and voice-of-the-customer research – and we focus on B2C and B2B information companies and publishers, and B2C software companies. We marry our world-class research and analytics with innovative ways to bring your message to the marketplace, thus creating a robust, custom marketing plan for your product or company.

Our full Web site will be live shortly; in the meantime, read about the work we have completed for some of our customers:
Optimized Message
To learn more about our services, e-mail Rick Miller at rmiller@optimizedmessage.com
or call 312-212-3981

Faster Than Forty

Optimized Message provides the publishing infrastructure and a variety pf publishing services for Faster Than Forty, a digital and print publishing entity that provides unbiased, research-driven training and dietary advice for mid-30s to mid-40s athletes seeking to return to competitive sports. Rick Miller is a co-author of Faster Than Forty's flagship book and is responsible for many articles and research papers available through the Faster Than Forty Web site.

Millennium Consulting Group

MCG, a strategic consultant to financial services and retail companies, wanted a unique way to showcase its depth of knowledge about best practices in retail service – best practices that transferred beyond MCG's core financial services clients to retail providers in many other industries. As opposed to a mass-market campaign, the company wanted a unique, targeted method to get its core message to the right decision makers – so it wrote a book.

MCG engaged Optimized Message to co-author the manuscript, design the cover and interior, register the book with an ISBN number and distributor, and prepare the book for press. In late spring 2009, S.A.L.T. and Pepper: Hank Davis' Recipe for Success in Retail and Beyond, landed on the desks of key executives at MCG's best clients and prospects, giving them a complementary benchmark to assess their retail practices and a subtle reminder that MCG has helped companies streamline their customer service techniques for nearly 20 years.

Outsell, inc.

Outsell’s Market Intelligence Service delivers must-have intelligence and advice about the worldwide information industry and its segments, including analysis of markets, companies, and key news and events. Outsell’s Information Management Service helps information management executives in top corporations, government agencies, and educational institutions benchmark spending, optimize performance, and demonstrate best practices.

Outsell engages Optimized Message to assist with a variety of strategic marketing projects – from new-product research to market sizing. Optimized’s rich publishing industry experience combined with blue-chip strategic marketing skills make us a perfect fit to supplement Outsell’s world-class research staff.


SenseAgility is an IT services startup founded by some of the brightest enterprise architects in the United States. It’s mission is twofold: first, to help large companies tie the various components of their IT architectures to specific business functions so they can glean a true understanding – in dollars and cents – of IT’s impact on the business, and second, to help smaller companies by outsourcing the enterprise architecture function of the IT organization completely.

SenseAgility engaged Optimized Message to perform lead generation and consultative sales activities because the Optimized’s staff could quickly come to speed on SenseAgility’s value proposition and services suite, then engage prospects’ senior-level decision makers to sign off on SenseAgility’s various services.